MINIMO

ARTISANAL PIZZA | BRANDING

Minimo was a team project focused on the branding of an artisanal pizza restaurant inspired by classic recipes with a minimalist attitude towards everything from ingredients, to the amount of waste created, to the artistic style that the brand presents with. This project encompased the entirty of a semester and was a group effort made possible by Andrew Hayes, Dryden Nagtalon, Hydea Willoughby and myself. Not only did we work as a team to develop the design concept we also created all of the products in the brand encompassing everything from web presence, pizza boxes, merchandise, color palette, choice of font families, the brand book page layout design and production of the brand book as a hard copy. We also developed a logo and logotype which we felt best represented our company based on our extensive research in the first developmental stages of the company.